"1Q - 1A Series" to launch soon

As promised, I will start to share some of the research insights behind the content of our book. For this purpose, tonight the "1Q - 1A Series" of this blog launches. It is simple: during the expert and thought leader interviews I performed as editorial research, I recorded a number of very triggering viewpoints. Some of them were not included in the final version of the manuscript, for reasons of editorial consistency. You can find a selection of these viewpoints here, as preview of the book but also as "bootleg" edition of our content.

And I am very happy to start with a question I made to Simon Wilson, Director and Founder of the Hasley Group, the UK based research and consultancy firm specialized in luxury and high net worth individuals. Simon will share with me the faculty of the ESOMAR Workshop on creative industry and market research oppositions and attractions in Istanbul, next November, and I am delighted to have him here today with his specific vision of what luxury means in the automotive sector.

Simon's "1Q - 1A" will be published shortly - just check this blog in the next days to find it. And then: more opinions from our experts and thought leaders will follow in the next days and weeks: stay tuned, stay sharp.