New book title: sneak preview

My co-authors Howard, Alex and Stefano gave me the "green light" to anticipate and share what we will present to Wharton School Publishing as the final title for the book:

Title: "Premium by Design"

Subtitle: "Understanding Luxury to develop and market tomorrow's High End experience"

We believe this title is much more effective and actionable than our earlier working title - also based on feedback by many among our contributors. And we do hope you will all love it as we do.

As any writer will know, finalizing title and subtitle is a true labor of love. We are very excited with this option, and we are thankful to our editor, Jerry Wind, and publisher, Martha Cooley, for supporting our brainstorming.